This is one of the most important parts of the application, so please be very careful. Your description will establish the scope of the trademark. The trademark office requires a very specific statement of what the mark will be used to represent. Use clear and concise terms to describe the specific goods and services, such as "telecommunications consulting", "computer software for accounting purposes", "streaming of video material on the internet", or "dry cleaning service."

Do NOT use ambiguous or general terms such as "computer services", "electronics", "clothing", or "internet services" unless you later specify the exact type ("computer consulting services, namely, designing and implementing web sites for others"). In addition, do NOT describe how the mark will be used or placed on goods or services (such as "on labels" or "in advertisements").